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Company Info

About Us

As recently as a decade ago, women thought that fashion and pregnancy could not go together. This is when Belly Dance Maternity changed this notion and opened the doors of its flagship store in Chicago's fashionable Bucktown neighborhood. With an urban boutique sensibility and an eye for trend coupled with exceptional customer service, Belly Dance has generated quite a buzz among expecting fashionistas. A pioneer in the burgeoning world of maternity fashion, owner Jennifer Strom Simonte wanted to provide the ultimate collection for women who do not want to sacrifice their style when expecting. The popularity of Belly Dance brought the store online and to New York City's trendy West Village neighborhood. In its next exciting step, Belly Dance acquired NOM, the cutting edge L.A. based maternity fashion line favored by celebs. In addition to receiving wide-ranging media interest, including best maternity store in Chicago Magazine, exposure in national magazines such as InStyle, Us Weekly, and People, and numerous television appearances, Gwyneth Paltrow recently named Belly Dance Maternity as one of her style favorites for the mother-to-be.

Our Brands

What sets Belly Dance apart from other maternity stores is its beautifully edited selection at a wide range of price points. Our buyers scour the market for the best designs, both up and coming, such as Fillyboo and Imanimo, and respected classics such as denim brands Paige Maternity, JBrand Maternity, and Citizens of Humanity. Belly Dance Maternity also stocks the maternity staples every mom-to-be needs such as Ingrid & Isabel's Bellaband, Mama Spanx, and Michael Stars maternity tees and continues its commitment to having a great selection of fashionably innovative nursing clothes with brands like Bravado, Glamourmom, and NOM nursing. Established fashion maternity brands such as Olian, Japanese Weekend, NOM, Isabella Oliver, and Maternal America are consistent customer favorites . Each season, the Belly Dance team curates the best selection of maternity fashion for our customers both in stores and online. Maternity brands, nursing brands, new boutique brands, and even ready-to-wear pieces from lines like Splendid and Rachel Pally take customers through pregnancy and beyond with wear now, wear later styles.

Our Stores